For Blogging on Content is King | Rank you blog in Google

There is no way of getting around the fact that anything Google does affect websites, and those who try to promote websites, like nothing else. 

Matt Cutts of Google has been quoted to say that SEOs that stay ahead of Google will be successful, but to stay ahead of Google one has to understand the mindset and future aspirations of this search engine. for learning the best content marketing join the best digital marketing training in Delhi.

By looking at the little changes that Google keep making to improve their services it seems clear that with Google, relevant “handmade” content is, and will always be, King!

The Purpose of Google

Every SEO, working hard to promote sites and pinpoint the correct strategies for pleasing Google in order to reach that first page of search results, must stop themselves every now and then and get back to the basics. 

It is very easy to get caught up in strategies for keywords, links and more, and lose track of the purpose behind all of the hard work. At the end of the day, Google is looking to provide its users with the most relevant and necessary information.

In fact, Google continuously develop new methods to determine what the users are really looking for in order to provide him with the “must have” information at the top of the search results.

Google officials have declared many times in the past that to rank high one need to have quality content and update frequently. All the manipulations with keywords and other tricks might work temporarily, but in the long run, it might not be worth the hassle. 

Another evidence of this is that in October 2011, Google decided to encrypt the keyword information of the search queries from people logged into their Google accounts. More changes like these are likely to come in future. 

Not all SEO people welcomed the change of encrypted searches, but once the initial rave about it toned down it was again obvious that SEO based on quality content will stay effective.

Optimization of the Search Results

Google has made many smaller changes to their search results that make it obvious that they will continue to strive for the relevant content and make sure that this is what comes up first when someone makes a search.

 One example of this is the site previews that come up when a person scrolls down the list of search results produced for his search word. This way the person can judge from the preview if the site seems to be relevant for his search or if he should look for a better option.

Another change, which has become popular both among those who search and those who produce the information for the searches, is the option of location. 

This feature allows the person searching for information to pinpoint the location to get the most relevant results. With this change, SEOs can also work more effectively to promote local businesses and services.

Relevant Content is more important than 1000 Links!

Looking at the steps that Google take for improved search results that deliver sites with relevant content, it would appear as if the future of SEO lies more and more in the content. 

The Google Panda Update was a definite blow in the face to the link farmers that spammed the web with content that could hardly be read but had the correct keywords in links. Many thought that it spelt the end of article marketing but this turned out to be true only for those who were pushing for low-quality content peppered with links.

Links will still be important and a tool that every SEO company must master, but it looks as if the measures of Google will put the content into focus again. 

This is something that will also affect links when they are created through comments, blogs and article directories. Every part of the SEO process will need quality check and relevancy, to have the desired effect of marketing for a site, business and product.

The Future SEO

Once the serious article sites cleared up their act and got rid of the irrelevant articles, quality articles and quality links actually gained more effect by article marketing. In the same vein, sites that learn how to present the relevant content and promote it will gain from the new updates from Google.

For sure, the updates from Google that are all meant to provide search results with high quality and relevancy, makes SEO work more demanding, but it also sets the stage for SEO people that are marketers, and not just into haggling links. 

Read Also:- SEO a guide for SEO beginners.

Those who heed Matt Cutt’s advice on staying ahead of Google would probably be wise to focus on quality in every aspect, getting back to the basics where each step is taken with the end user in mind.

As part of Google’s continuous efforts for higher quality, they recently developed more ways to recognize content that was made automatically by the software. In a document from Google named General Guideline Version 3.18 that leaked to the web in March 2011, it was clear to read that Google prefers content made by a human being. 

In other words, the ultimate way to reach the peak of the ranking mountain is to have content that is of high quality, human and of course relevant.

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